As part of supermarket chain Continente's Back to School campaign, the Sonae group challenged us to create

an Activation that would reinforce and consolidate its reputation as a preferred store for purchasing school supplies

and, above all, engage the target audience in these ideas:

#ITSFUNGETTINGBACKTOSCHOOL, #INNERPOTENCIAL and #EXPRESSYOURSELF

The big idea:

We developed an engaging Activation involving Performing Arts with Music (DJ), Dance, and Theatre, among others,

which was super lively and caught the target audience's attention, impacting them and bringing them closer to the

Continente brand.